Metro Credit Union Named 2025 Diamond Award Winner
Published on October 12, 2025
•2 min read
CHELSEA, MA — April 11, 2025 — Metro Credit Union, the largest state-chartered credit union in Massachusetts, announced today that it has been recognized with a 2025 Diamond Award by the Marketing, PR & Development Councils of America’s Credit Unions. The Diamond Awards are an annual national competition recognizing top marketing campaigns from credit unions across the U.S.
Metro Credit Union received recognition in the Video Commercial: Single or Series category for its “Shaped by Members” 2024 marketing campaign. The “Shaped by Members” campaign focused on Metro brand, checking, home equity, and student loan messaging. As part of a larger integrated marketing effort, the campaign included out-of-home advertising, digital advertising, and radio spots, while the video commercials were promoted in targeted ads across a variety of digital channels.
“Our ‘Shaped by Members’ 2024 campaign highlights the unique relationship our members have with us – driving us to provide the tailored financial services and guidance they need,” said Monica Santos, SVP Chief Marketing Officer, Metro Credit Union. “We’re thrilled to be recognized for our marketing efforts, particularly for a campaign that is so meaningful to us.”
Credit unions, advertising agencies, and associations submitted 1,400 submissions for the prestigious awards. In all, 180 organizations from 42 states were selected as winners. For more than 30 years, the Diamond Awards have celebrated excellence in credit union marketing.
About Metro Credit Union
Metro Credit Union is the largest state-chartered credit union in Massachusetts, with $3.4 billion in assets. Metro provides a full range of financial products to close to 200,000 members in Barnstable, Bristol, Essex, Franklin, Hampden, Hampshire, Middlesex, Norfolk, Plymouth, Suffolk, and Worcester counties in Massachusetts, and Cheshire, Hillsborough, Merrimack, Rockingham, and Strafford counties in New Hampshire. Metro is the credit union of choice for employees at over 1,200 companies through its Metro@work program.
Founded in 1926, Metro currently operates branch offices in Boston, Burlington, Chelsea, Dorchester, Framingham, Lawrence, Lynn, Medford, Melrose, Newton, Peabody, Reading, Salem, Tewksbury, and West Roxbury. Metro is also a Juntos Avanzamos (“Together We Advance”) designated credit union, an honor given to financial institutions for their commitment to serving and empowering Hispanic and immigrant consumers. Metro was recently named among the most charitable companies in Massachusetts by the Boston Business Journal; voted Top Credit Union in Banker & Tradesman’s Best of 2024 awards; and recognized as one of America’s Best Regional Banks and Credit Unions in 2025 by Newsweek. Learn more at MetroCU.org.
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