Metro Credit Union Wins Gold Award At 2021 Nefma Awards Show
Published on February 28, 2022
CHELSEA, MA, February 28, 2022 – Metro Credit Union, Massachusetts’ largest state-chartered credit union, today announced its recognition as a 2021 Gold Award Winner for Best Website Redesign by the New England Financial Marketing Association (NEFMA).
The annual awards showcase highlights excellence in marketing within the financial services industry, ranging in categories from best digital banking and public relations campaigns, to multimedia projects such as best radio and video campaigns. Eligible businesses submit their project for nomination and entries are judged on success, creativity, and innovation by a panel of judges within the financial marketing industry.
Metro’s website redesign was implemented to elevate the credit union’s overall brand and reputation with a modern and professional look, representing its expertise and comprehensive offerings. It provides a seamless user experience and several new features, such as an intuitive site search, which allows members to quickly access the specific content they’re looking for.
“Our recent website redesign has made a positive impact across our business, both for existing and potential members, and even our employees” said Marie O’Neill, Senior Vice President of Engagement, Experience, and Marketing at Metro Credit Union. “Receiving the Gold Award from NEFMA is a great reminder of the new website’s success, and we’re proud to be represented alongside our industry colleagues.”
For more information about Metro Credit Union, please visit MetroCU.org, or connect with Metro on LinkedIn.
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About Metro Credit Union
Metro Credit Union is the largest state-chartered credit union in
Massachusetts, with $2.4 billion in assets. Metro provides a full range
of financial products to close to 200,000 members in Barnstable,
Bristol, Essex, Franklin, Hampden, Hampshire, Middlesex, Norfolk,
Plymouth, Suffolk, and Worcester counties in Massachusetts, and Chesire,
Hillsborough, and Rockingham counties in New Hampshire. Metro is the
credit union of choice for employees at over 1,200 companies through its
Metro@work program.
Founded in 1926, Metro currently operates 16 branch offices in Boston,
Burlington, Chelsea, Framingham, Lawrence, Lynn, Melrose, Newton,
Peabody, Reading, Salem, Tewksbury, and coming soon to Dorchester,
Medford, and West Roxbury. Metro is also a Juntos Avanzamos (“Together
We Advance”) designated credit union, an honor given to financial
institutions for their commitment to serving and empowering Hispanic and
immigrant consumers. Metro was recently named among the most charitable
companies in Massachusetts by the Boston Business Journal. Learn more
at MetroCU.org
and connect with Metro on LinkedIn.
