Metro Credit Union

Chelsea, MA — January 28, 2026 — Metro Credit Union, the largest state‑chartered credit union in Massachusetts, today announced the appointment of Robert “Bob” Mittelholzer as Vice President of Growth Marketing.

In this newly created role, Mittelholzer will lead programs to accelerate member acquisition, enhance engagement, and oversee growth marketing initiatives that drive deposit and lending expansion, strengthen brand visibility, and enhance data-driven member engagement. He will oversee paid media, performance marketing, channel optimization and attribution, and advance marketing technology capabilities to support expansion in deposits, lending, and overall membership.

“Bob’s extensive background in data-driven marketing and his strategic approach will help us continue to welcome new members and deepen the relationships we have across our communities,” said Robert Cashman, President and Chief Executive Officer of Metro Credit Union. “His expertise will further strengthen Metro’s marketing initiatives and support our continued efforts to deliver meaningful value to our members.”

Before joining Metro, Mittelholzer served as Digital Marketing Director at Bluestem Brands, where he oversaw digital strategy, analytics, and multichannel execution across search, social, marketplace, partnerships, TV/CTV, and programmatic channels. His initiatives improved acquisition efficiency, expanded channel performance, and strengthened customer engagement. Under his leadership, Bluestem achieved significant gains in conversion, lowered cost-per-acquisition, and delivered substantial new customer growth.

Previously, Mittelholzer was Chief Marketing Officer at 29 Rhino LLC, the digital marketing and lead generation firm he founded. He oversaw performance-driven campaigns for more than 50 agency partners, delivering high-impact initiatives for premium and Fortune 500 brands.

Mittelholzer holds a Bachelor of Arts from the College of the Holy Cross and a Master of Business Administration from Boston University.

About Metro Credit Union

Metro Credit Union is the largest state-chartered credit union in Massachusetts, with $3.2 billion in assets. Metro provides a full range of financial products to close to 200,000 members in Barnstable, Bristol, Essex, Franklin, Hampden, Hampshire, Middlesex, Norfolk, Plymouth, Suffolk, and Worcester counties in Massachusetts, and Cheshire, Hillsborough, Merrimack, Rockingham, and Strafford counties in New Hampshire. Metro is the credit union of choice for employees at over 1,200 companies through its Metro@work program.

Founded in 1926, Metro currently operates branch offices in Boston, Burlington, Chelsea, Dorchester, Framingham, Lawrence, Lynn, Medford, Melrose, Newton, Peabody, Reading, Salem, Tewksbury, and West Roxbury. Metro is also a Juntos Avanzamos (“Together We Advance”) designated credit union, an honor given to financial institutions for their commitment to serving and empowering Hispanic and immigrant consumers. Metro was recently named among the most charitable companies in Massachusetts by the Boston Business Journal; voted Top Credit Union in Banker & Tradesman’s Best of 2024 awards; and recognized as one of America’s Best Regional Banks and Credit Unions in 2025 by Newsweek. Learn more at MetroCU.org.