Metro Credit Union Welcomes Robert Lawlor as Senior Vice President of Sales, Business Development, and Community Relationships
Published on June 3, 2026
•3 min read
Chelsea, MA — March 20, 2026 — Metro Credit Union, the largest state-chartered credit union in Massachusetts, announced the appointment of Robert Lawlor as Senior Vice President of Sales, Business Development, and Community Relationships.
Lawlor is a seasoned financial services executive with a proven record of driving sustainable revenue growth, building high performing sales organizations, and developing deep community and institutional partnerships. In his new role at Metro, he leads enterprise-wide sales strategy, business development, and relationship management efforts to support long-term growth while deepening member and community engagement.
“Rob brings an exceptional combination of strategic leadership, relationship driven growth, and a strong commitment to community,” said Robert Cashman, President and Chief Executive Officer of Metro Credit Union. “His ability to align people, data, and purpose will play an important role as we continue to expand our impact and deliver meaningful value to our members and the communities we serve.”
Prior to joining Metro, Lawlor spent more than two decades at Enterprise Bank, most recently serving as Senior Vice President and Director of Sales and Relationship Management. There, he led organization-wide sales and growth initiatives, delivering more than a decade of consistent sales growth. He was instrumental in developing scalable sales strategies, strengthening cross functional collaboration, and building a performance driven culture centered on client success.
Over the course of his career, Lawlor has driven significant revenue and business development outcomes, including the creation of enterprise referral programs, incentive strategies, and sales curricula designed to elevate cross-sell performance and financial literacy. He has been recognized for fostering inclusive, collaborative cultures and for leveraging data-driven insights to inform strategy and accelerate results.
In addition to his professional accomplishments, Lawlor is deeply engaged in community leadership, having served in financial and governance roles with several nonprofit and civic organizations.
Lawlor holds a Bachelor of Arts from Hobart and William Smith College and has earned both the Certified Trust and Financial Advisor (CTFA) and Certified Financial Planner (CFP®) designations.
About Metro Credit Union
Metro Credit Union is the largest state-chartered credit union in Massachusetts, with $3.2 billion in assets. Metro provides a full range of financial products to more than 200,000 members in Barnstable, Bristol, Essex, Franklin, Hampden, Hampshire, Middlesex, Norfolk, Plymouth, Suffolk, and Worcester counties in Massachusetts, and Cheshire, Hillsborough, Merrimack, Rockingham, and Strafford counties in New Hampshire. Metro is the credit union of choice for employees at over 1,200 companies through its Metro@work program.
Founded in 1926, Metro currently operates branch offices in Boston, Burlington, Chelsea, Dorchester, Framingham, Lawrence, Lynn, Medford, Melrose, Newton, Peabody, Reading, Salem, Tewksbury, and West Roxbury. Metro is also a Juntos Avanzamos (“Together We Advance”) designated credit union, an honor given to financial institutions for their commitment to serving and empowering Hispanic and immigrant consumers. Metro was recently named among the most charitable companies in Massachusetts by the Boston Business Journal; voted Top Credit Union in Banker & Tradesman’s Best of 2025 awards; and recognized as one of America’s Best Regional Banks and Credit Unions in 2026 by Newsweek. In 2026, Metro proudly celebrates its 100th anniversary, marking a century of service and commitment to the communities it serves. Learn more at MetroCU.org.
