Metro Credit Union Announces Appointment of SVP Chief Marketing Officer
Published on September 9, 2024
•2 min read
CHELSEA, MA – September 9, 2024 – Metro Credit Union, the largest state-chartered credit union in Massachusetts, announced today that Monica Santos has joined the Credit Union as SVP Chief Marketing Officer. She reports directly to Robert Cashman, President & CEO of Metro, and oversees all marketing activities for the organization.
Prior to joining Metro, Santos was Head of Brand at Haven Life, a fully owned subsidiary of MassMutual, where she drove all brand and direct-to-consumer marketing efforts for a variety of insurance products. She also held marketing leadership positions at MassMutual, Santander Bank, and TJX. Earlier in her career she worked in advertising, gaining experience across a variety of industries and across all aspects of marketing, leading initiatives for clients such as Geico, Ocean Spray, and ExxonMobil.
“We’re thrilled to welcome Monica to Metro Credit Union,” said Robert Cashman. “She brings many years of diverse leadership experience across the financial services industry to her new role at Metro. Monica’s extensive knowledge of all facets of marketing and achievements in branding make her a fantastic addition to the Metro team.”
Santos earned a Bachelor of Science in Advertising and a Bachelor of Science in Psychology from Syracuse University where she graduated Summa Cum Laude.
Santos lives in Boston. In her spare time, she enjoys spending time with her family, traveling, hiking, and attending concerts.
About Metro Credit Union
Metro Credit Union is the largest state-chartered credit union in Massachusetts, with $3.4 billion in assets. Metro provides a full range of financial products to close to 200,000 members in Barnstable, Bristol, Essex, Franklin, Hampden, Hampshire, Middlesex, Norfolk, Plymouth, Suffolk, and Worcester counties in Massachusetts, and Cheshire, Hillsborough, and Rockingham counties in New Hampshire. Metro is the credit union of choice for employees at over 1,200 companies through its Metro@work program.
Founded in 1926, Metro currently operates branch offices in Boston, Burlington, Chelsea, Dorchester, Framingham, Lawrence, Lynn, Medford, Melrose, Newton, Peabody, Reading, Salem, Tewksbury, and West Roxbury. Metro is also a Juntos Avanzamos (“Together We Advance”) designated credit union, an honor given to financial institutions for their commitment to serving and empowering Hispanic and immigrant consumers. Metro was recently named among the most charitable companies in Massachusetts by the Boston Business Journal. Learn more at MetroCU.org.
