Metro Credit Union

Chelsea, MA — May 4, 2026 — Metro Credit Union, the largest state-chartered credit union in Massachusetts, announces its partnership with Traduality, the creator of the Multicultural Member Experience Platform, Fire Lingo. As part of this collaboration, all Metro Credit Union branches are equipped to provide one-on-one communication in members’ native languages, strengthening access, clarity, and trust at every point of service.

Through this strategic initiative, Metro Credit Union becomes the first credit union in Massachusetts to deploy Traduality’s advanced member communication tools through an exclusive partnership. The collaboration also includes joint development of Traduality’s next phase of contact center integration, enhancing future member interactions across voice and digital channels.

"Our commitment is to deliver the same high-quality experience to every member, regardless of the language they speak," says Traci Michel, Chief Operating Officer at Metro Credit Union. "Through our partnership with Traduality, we’re equipping our teams with tools that enable clear, respectful, and efficient communication with non-English-preferring members. This initiative aligns directly with our mission to expand access and advance financial inclusion across the communities we serve."

Traduality’s Multicultural Member Experience Platform includes two integrated solutions: Fire Lingo Face-to-Face enables real-time, in-person communication between staff and members via tablet, in members’ preferred languages, creating a seamless in-person experience. Complementing this, Fire Lingo Cloud provides a centralized platform that allows teams across departments to tailor documents, marketing materials, digital experiences, and educational content to their members’ preferred language, supporting more proactive and culturally relevant outreach and engagement.

All 18 Metro branches are fully equipped with Fire Lingo Face-to-Face tablets and back-office teams have access to Fire Lingo Cloud. "At Traduality, we believe that true inclusion begins with authentic communication," says Traduality CEO, Diego Achio. "Our partnership with Metro Credit Union is about removing barriers and enabling meaningful, one-on-one conversations that reinforce trust and confidence. Metro’s leadership in expanding access for non-English-speaking members is a model for the industry."

Metro Credit Union’s adoption of Traduality’s platform furthers its longstanding commitment to equitable member service and community partnership, reinforcing its status as a Juntos Avanzamos-designated credit union and a leader in inclusive financial solutions across Massachusetts and southern New Hampshire.

About Metro Credit Union

Metro Credit Union is the largest state-chartered credit union in Massachusetts, with $3.2 billion in assets. Metro provides a full range of financial products to more than 200,000 members in Barnstable, Bristol, Essex, Franklin, Hampden, Hampshire, Middlesex, Norfolk, Plymouth, Suffolk, and Worcester counties in Massachusetts, and Cheshire, Hillsborough, Merrimack, Rockingham, and Strafford counties in New Hampshire. Metro is the credit union of choice for employees at over 1,200 companies through its Metro@work program.

Founded in 1926, Metro currently operates branch offices in Boston, Burlington, Chelsea, Dorchester, Framingham, Lawrence, Lynn, Medford, Melrose, Newton, Peabody, Reading, Salem, Tewksbury, and West Roxbury. Metro is also a Juntos Avanzamos (“Together We Advance”) designated credit union, an honor given to financial institutions for their commitment to serving and empowering Hispanic and immigrant consumers. Metro was recently named among the most charitable companies in Massachusetts by the Boston Business Journal; voted Top Credit Union in Banker & Tradesman’s Best of 2025 awards; and recognized as one of America’s Best Regional Banks and Credit Unions in 2026 by Newsweek. In 2026, Metro proudly celebrates its 100th anniversary, marking a century of service and commitment to the communities it serves. Learn more at MetroCU.org.

About Traduality

Traduality is a credit union service organization (CUSO) dedicated to bringing the white-glove service credit unions are known for to non-English speakers through its AI-powered, multicultural member experience platform, Fire Lingo. By empowering credit unions to deliver more consistent member experiences across branches, contact centers, and member communications, Traduality aims to foster human connection and operational effectiveness between credit unions and their non-English communities.

Media Contacts

Metro Credit Union
Despina Gakopoulos, PR Specialist
617.488.5533 | dgakopoulos@metrocu.org

Traduality
Diego Achio, CEO & Co-founder
achiodiego@traduality.com