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Press Release


METRO CREDIT UNION LAUNCHES ITS LARGEST EVER BRAND CAMPAIGN

Chelsea, Mass. (May 15, 2012) – Metro Credit Union, which is poised to become the Commonwealth's largest state-chartered credit union, today announced it has kicked off a new integrated brand campaign to build on recent growth and showcase its appeal and uniqueness to an expanded group of potential customers fed up with the high fees and poor service of the large, out-of-touch, multinational banks that dominate the landscape and disappoint customers every day.

Wrapped around the theme of “banking’s best kept secret,” the new campaign, which breaks in print and on the radio airwaves this week, features customers from different walks of life admitting they have kept secret the benefits they enjoy as members.

“Our consumer research confirmed what our members have been telling us for years, which is that Metro Credit Union members feel they are treated especially well, and that our products can’t be beat,” said Robert M. Cashman, Metro CU's president and chief executive officer.  "Between the expansion of our footprint geographically the last few years, and the continuing backlash against Big Banks for high fees and poor service, the time was right to step up our outreach to welcome more members.”

The multi-faceted campaign, developed by Metro Credit Union with The Other Agency (www.theotheragency.com), includes several radio spots and newspaper ads, as well as online advertising that will keep the brand active for the remainder of the year.  The campaign will also be visible in Metro CU’s branches, on its website and in member communications.

About Metro Credit Union

Metro Credit Union is one of the largest credit unions in Massachusetts with nearly $1 billion in assets, and serves over 140,000 members.   It is a growing, federally insured financial institution and a leading provider of a full range of financial services to anyone living or working in Essex, Middlesex, Suffolk, Norfolk, Plymouth, Barnstable or Worcester counties in Eastern Massachusetts.

Founded in 1926 and headquartered in Chelsea, Massachusetts, Metro CU is a non-profit cooperative financial institution, owned by and operated for the people who use and benefit from its products and services.  Metro CU uses superior customer service, and technology to deliver a full range of financial products, including investment and insurance offerings, for consumers and businesses in eastern Massachusetts.  Metro CU is well known for providing members with unlimited refunds of other banks’ ATM fees through their My Reward Checking account.

Metro CU has 13 branch offices conveniently located in Boston, Burlington, Chelsea, Framingham, Lawrence, Lynn, Melrose, Peabody, Salem, and Tewksbury, and is also a leader in workplace banking, serving over 1,800 companies across the Commonwealth.